■ About the Publication

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table. Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.

■ About the Publishers

Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin Kim. With over 3 billion downloads, it is considered Korea’s number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”. It now plans to expand its multi food-tech company in creating unique businesses like Baemin Riders, Baemin-Chan, and Baemin-Sanghwe.

Magazine B

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

■ About the Issue

Fish has been a food source for tens of thousands of years. And well-known saltwater fish—like cod, salmon, tuna, herring, and mackerel—have all played an important role in food culture. In particular, different fish salting traditions can easily be found in coastal regions around the globe. Aside from that, fish is a great source of protein, and humans cooked up myriad fish dishes with unique twists and tweaks according to the characteristics of each region. But around the 2000s, the depletion of fishery resources emerged as an environmental issue, sparking organizations to take the lead in ocean sustainability efforts by creating ethical consumption guides and meal plans that can help protect aquatic ecosystems.